Landing page is crucial making your digital marketing successful for your business so make sure it is optimally working. Make sure that each visitors of your website will help boost your conversion by availing on your Pay per Click (PPC) advertisements but you might be wondering how will you be able to come up with an effective landing page? In this article, I will share with you the essential tips in making your landing page an ace to your digital marketing.
There are tons of good landing page examples but it has a different function that is why you should create a landing page specifically designed on the right and appropriate contents that are all relevant to the product or service that you offer to visitors.
A good landing page should be well designed. A perfectly designed landing page should create a persuasion between you and the visitor of the site. First impression lasts that is why make sure your landing page is well designed and functions smoothly.
A well-designed landing page should be clean and organized. Make sure the overall structure of the landing page should be convenient enough for the visitor to navigate and interact and make sure that all the necessary elements that are used in conversion should be present in the page. Of course, use attractive colors and pictures that are perfectly placed on the page.
It is not necessary, however, to pack your landing page with pictures and videos. A perfect landing page follows a minimalist design to provide your customer a cleaner, fresher look and this makes easier for them to fill up forms, provide contact details and other information that is necessary for conversion.
Another useful tip is to utilize a header large enough to promote your product or service. A strong offer always entices visitors to avail of what you offer. Make sure that your header have a brief but useful information about the offer which includes the terms and conditions.
A well-designed landing page should be full of trust signals to provide an indication to visitors that they are well offered by the products and services of your brand or company. This includes testimonials, reviews, social media following and endorsements.
Another important tip is design the landing page you are creating compatible enough to be run by handheld devices such as mobile phones. Majority of the people especially consumers are using mobile phones in browsing the internet. Digital marketing nowadays have fully embraced the concept of designing their sites that are mobile friendly. Make sure that the mobile version of your landing page must be convenient enough to be navigated, loads fast and easy to click.
Here’s another useful tip; make sure your forms are short and concise. It is not necessary to make the visitor fill out forms that require a lot of information; it is time-consuming and sometimes frustrating especially if they encoded a wrong information that puts them back to start. The visitor’s name, email address and contact number are enough to contribute to your conversion quota.
Lastly, make sure that your landing page is designed precisely to the targeted market. It would be frustrating on your side to market your product or service but has not gained enough traffic because you are marketing it on the wrong side. Make sure to target your preferred audience by advertising your site in social media and always promote testimonials, reviews and endorsements from your previous customers.